How Karos Makes Instagram Posts: Research, Design, Your Review

Karos researches the topics, writes the copy and designs the carousel slides for your Instagram posts. Each post then waits in your daily review, where you approve, edit or skip it. Nothing goes out without you.

We first built this process for our own Instagram account. It is now part of Karos. Here is how it works and what we learned.

How a Post Gets Made

Each post goes through five stages. Karos does the first four. The fifth, publishing, waits for you.

Stage 1: Research

Karos starts from the goal of your campaign. It also uses what it has read about your business: your website, your social accounts, your competitors, and what ChatGPT, Gemini and Claude say about you. It then searches for news and trends in your industry, with queries tuned to your niche, your audience and your content pillars. The results become the topics for the campaign's posts.

Stage 2: Deduplication

Before writing anything, Karos checks each topic against your recent posts. Any topic that overlaps with recent content is dropped. This prevents a common problem with AI-written content: the same point, made five times in one week.

Stage 3: Writing

Karos writes the post, but not from a blank prompt. Each draft gets your brand voice profile, the research behind it, the format it has to fit, and clear instructions about what not to say. Each draft also tells you why it exists and which campaign it serves.

Stage 4: Design

For carousels and other visual posts, Karos uses templates built from your brand and renders them as images. The slides use your colors, your fonts and your logo. Karos rotates between formats such as slideshows, explainers, data highlights and hot takes.

Stage 5: Your review, then publishing

Once you approve a post in your daily review, Karos publishes it if your Instagram account is connected. If it is not, you download the post and publish it yourself.

Why This Is Different

Each post Karos drafts belongs to a campaign, and each campaign has one goal: more leads, more visibility, or a launch. Karos adds Instagram to a campaign when Instagram serves that goal. You judge each post against that goal, not against a posting schedule. Karos also learns from every post you approve, edit or skip.

What We Learned

Deduplication is non-negotiable. Without it, AI writes variations of the same five topics over and over. Karos checks your recent posts and tells the AI which topics to avoid. This one step made the difference between usable and embarrassing.

Brand voice requires a profile, not a prompt. Karos reads your website and social accounts and turns your colors, fonts, tone, vocabulary and content pillars into a brand profile. That profile goes into every draft. The result sounds like your brand, not like a chatbot.

Research has to come before writing. Posts backed by research refer to real trends, real data and real news. Posts without research are generic and easy to forget.

Multiple formats keep a feed interesting. Slideshows work for teaching, explainers for how-tos, data highlights for authority and hot takes for conversation. Rotating formats keeps a feed from looking the same, even when you post often.

Can This Work for Your Brand?

It can, with a few caveats. Karos works best on Instagram for brands that:

• Have a clear niche (the research needs focused queries)
• Already have a visual brand identity (Karos designs with your colors, fonts and logo rather than creating new ones)
• Know what the campaign is for: more leads, more visibility, or a launch
• Want the final say on every post (you approve, edit or skip each one in a short daily review)

If you want three bespoke, hand-crafted posts a week, hire a creative director. If you want researched, branded posts that serve a campaign goal, Karos is built for that.