Karos for product launches
A launch is a week, not a post. Karos drafts the whole week.
Pick A launch as the goal. Karos plans the days before, the day itself and the days after, with a launch page it hosts and posts for each channel. You approve every one.
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Most launches last a day
Most launches are one post on the day, a burst of likes from friends, and quiet by Thursday. The people who would have bought were busy that day and never saw it.
A launch works when people hear about it more than once: a teaser so it is not a surprise, the day itself on every channel your buyers use, then follow-ups that answer what people asked. Launch sites like Product Hunt help on the day, but they are one day.
Karos treats a launch as a campaign with a goal. It drafts the whole week from what you are launching, and keeps the page and the posts pointing at the same place.
Where your buyers are
A launch page Karos hosts, with a request or sign-up form and a tracked link for every post, so you see which channel sent people.
Published on a page Karos hosts.
Teasers, the launch post and the replies that follow, where builders and early adopters watch for new things.
Posts by itself after you approve.
The story behind the launch, for the people who know you and the buyers who should.
One tap on Post now after you approve.
One issue for the people already on your list, built from the launch material.
Ready for you to send.
Left out, and why
- Product Hunt and other launch sites. Karos does not post there. Ask Karos in chat for help with your tagline and first comment, then post them yourself.
The goal to pick
Goal: A launch
A launch has a date. The campaign is built around it, with the days before and after.
Karos proposes the channels that fit your business for a launch, and shows you the plan before anything runs. Campaign planning is free, and you can change the channels and the number of posts.
How the goal turns into a plan: How it works.
Campaign planKaros Labs
A short film of the campaign card, More leads for Karos: Karos picks X, LinkedIn and Reddit with a number of pieces a week, one more LinkedIn post is added, and the campaign starts.
A sample week
Sample drafts for a made-up screenshot tool launching its version 1.0. Made up to show the shape, not a customer's posts. Each one waits in your daily review, where you approve, edit or pass it.
3 days before
XSingle post
SampleThursday we ship 1.0. Two years of evenings and one rule the whole way: a screenshot should never need editing before you send it.
Posts by itself after you approve.
1 day before
NewsletterIssue for the beta list
SampleWhat 1.0 changes, a thank-you for every bug report, and the link that goes live tomorrow.
Ready for you to send.
Launch day
Landing pagesLaunch page
SampleOne line on what it does, a short loop of it working, the price and a sign-up form. Every launch post links here with its own tracked link.
Published on a page Karos hosts.
Launch day
LinkedInFounder's own profile (Pro)
SampleToday we launch 1.0. It started as a fix for my own habit: cropping every screenshot by hand before I shared it. Here is what the beta taught us, and the three things we cut to ship on time.
One tap on Post now after you approve.
2 days after
XSingle post
SampleMost asked question on launch day: does it work on Linux? Not yet. It is the next thing we build. Reply if you want to test it first.
Posts by itself after you approve.
What Karos does not do
- Karos does not post to Product Hunt, Hacker News or any launch site.
- It does not do press outreach or PR.
- Karos does not send the newsletter. You copy or download the approved issue and send it from your own email tool.
- Karos counts views and requests on the launch page. It does not count sales yet.
- Paid ads are coming soon.
Questions
- How far ahead should I start?
- As soon as you know what you are launching and roughly when. A few days of teasers beats a cold launch. Campaign planning is free, so you can see the plan before anything runs.
- Can Karos help with Product Hunt?
- It does not post there. Ask Karos in chat for help with the tagline, the description and your first comment, then post them yourself. On the day, your launch page and posts can point people to it.
- What happens after launch week?
- The campaign's numbers stay in Results: reach, requests and leads. Then start the next campaign with another goal, such as More leads.
- What does it cost?
- Starter is $29 a month with 10,000 credits. Pro is $199 a month with 150,000 credits. Enterprise is priced by conversation: unlimited seats, extra credits, enhanced support and new features first. Starter and Pro start with a free preview before you pay, and you can cancel any time.